Delegating Authority in Social Media at the Right Scale in the Wine Industry
Fri, 07/23/2010 - 00:51 — rich
Speaking at the Geo-Loco Conference 2010, Rick Bakas (social media director, St. Supéry) is asked (indirectly by me) why his significantly smaller winery outperforms larger competitors through social media programs. Mr. B tells the crowd that you need to empower open leadership and pull together with passionate teams at the right scale, rather than to hierarchically centralize every stage-of-process levels above where the actual work is performed, monitored, and re-engineered in real time.
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