VineBuzz

For 5 months I have been monitoring visitor intentions in many different AVAs and aggregates thereof for the hospitality sector of northern California winecountry.  The VinTank Social Connect system has been a real lifesaver, allowing me to craft the record selection language from blogs, forums, discussion groups, websites, micro-blogs, and social media platforms.  Recent improvements to this system have improved both the quality as well as the number of qualified records found.  Here is a summary infographic from one region this morning.

One might say that Napa, Mendocino, and Lake County is an unusual aggregate.  I do this because these are the counties surrounding Sonoma, where the client for this monitoring service is located.  The vast majority of the hits actually take place in Napa, even when Mendocino or Lake county are having large events.

Nonetheless, if it's important to pick up on the level of buzz surrounding a business or a vicinity, it's essential to have a listening tool that clues you in to where activity rates or intentions are changing.

Thanks, VinTank, for making my work more productive.